In 2016, Salesforce acquired Demandware Inc., leveraging its technology to launch Salesforce Commerce Cloud and establish itself as a major player in the eCommerce space. This momentum continued in 2018 with the acquisition of CloudCraze, a recognized leader in B2B eCommerce design and solutions.
As a result of these acquisitions, Salesforce evolved Demandware into Salesforce B2C Commerce and CloudCraze into Salesforce B2B Commerce, unifying its eCommerce offerings under the Salesforce brand.
Salesforce B2C Commerce offers enterprise-grade capabilities that enable you to deliver highly personalized and seamless brand experiences to your customers.
Salesforce B2B Commerce (CloudCraze)
Trusted by some of the world’s biggest brands across industries, these B2B solutions are built to support massive purchase volumes, with carts that can include thousands of products.
Other important features of CloudCraze:
Provision for authenticated sites with logins for every visitor
Shopping carts having the capacity of holding thousands of Stock Keeping Units (SKUs) per order based on your requirements
The option of 2-click orders for increasing the speed and ease of large and frequent orders
Multiple custom themes for customer storefronts, giving a unique look and feel to each of your Accounts
Enterprise e-commerce facilities
The strong and efficient pricing engine
Provision for personalized content management
Seamless mobile customization
Integrated infrastructure in sync with Salesforce CRM
Multi-currency, multi-language and multi-site approach
Multiple custom product catalogs sorted by your Accounts for dealing with exclusive products or a subset of your products
Provision for negotiated or contract pricing that can be adopted by a specific Account or customer segment
Provision for multiple delivery dates and delivery locations through complex shipping functionality
Multiple payment types such as purchase order, Automated Clearing House (ACH), credit cards, etc.