Five disciplined phases. Clear deliverables. No surprises. Our methodology is designed specifically for the complexity and stakes of corporate ecommerce projects.
Phase One
Week 1–2
Discovery & Audit
We begin every engagement with a thorough discovery. We immerse ourselves in your business model, your tech stack, your team structure, and your commercial objectives. For existing stores, we run a full technical and UX audit to identify what’s working and what’s holding you back.
Stakeholder Interviews
Sessions with your commercial, technical, and operations teams
Technical Audit Report
Performance, SEO, code quality, integration assessment
Commerce Strategy Brief
Goals, KPIs, success metrics, and constraints documented
Gap Analysis
Current state vs desired state with prioritised recommendations
Phase Two
Week 2–4
Solution Design
With discovery complete, we move into detailed solution design. This means technical architecture diagrams, UX wireframes and prototypes, integration blueprints, and a full project specification. Nothing is built until you’ve reviewed and approved every detail.
Technical Architecture Doc
System design, data flows, integration specifications
UX Wireframes
High-fidelity wireframes for all key templates & user flows
Development happens in two-week sprints with structured rituals: sprint planning, mid-sprint check-ins, and end-of-sprint demos where you see and interact with real working software. Every sprint closes with tested, reviewed code — no big-bang reveals at the end.
Bi-weekly SprintDemos
Live review of completed features with your team
Staging Environment Access
Real-time access to test your store throughout build
QA at Every Sprint
Functional, cross-browser, and performance testing
Progress Dashboard
Transparent task tracking, burn-down, and status
Phase Four
Final Week
Launch & Migration
Our launch process is methodical and zero-drama. We execute a detailed cutover plan, coordinate data migration, perform pre-launch UAT, and have a rollback strategy ready just in case. We’re on call during and after launch to handle anything that surfaces.
Launch Runbook
Step-by-step cutover plan with timing and owners
Data Migration
Products, orders, customers, SEO redirects transferred
UAT Sign-Off
Full user acceptance testing with your team
Team Training
Admin training, documentation, and recorded walkthroughs
Phase Five
Ongoing
Grow & Optimise
Launch isn’t the finish line — it’s the starting gun. We offer ongoing retainer arrangements to continuously improve your store based on real data: A/B testing, analytics deep-dives, CRO experiments, and quarterly roadmap planning to keep you ahead of competitors.
Monthly Analytics Reviews
Revenue, conversion, AOV, and funnel analysis
A/B Testing Programme
Structured experiments on high-impact pages
Feature Development
Continuous new features based on your roadmap
Quarterly Roadmap
Strategic planning sessions to prioritise future investments
Our Toolkit
Tools We Use
Linear
Project & sprint management. Full visibility into every task, status, and deadline.
Slack
Real-time communication with a dedicated project channel and response SLA.
Figma
Design, wireframing, and prototyping with shared access for your team.
GitHub
Version control, code reviews, and CI/CD pipeline management.
Notion
Documentation hub: specs, decisions, meeting notes, and runbooks.
Datadog
Post-launch monitoring, error tracking, and performance alerts.
FAQ
Common Questions
It depends on scope. A custom theme build typically runs 6–10 weeks. A complex Shopify Plus implementation with ERP integration can run 12–20 weeks. After discovery, we'll give you a precise timeline based on your specific requirements.
Absolutely. We're experienced working alongside in-house developers, IT teams, and existing agency partners. We'll adapt to your workflows and communication style to minimise disruption.
We run migrations on staging first with full validation. Before go-live, we perform a final delta sync and redirect all traffic. SEO redirects, customer records, order history, and product data are all part of our migration scope.
Our Canada–India model is a feature, not a limitation. Your Canadian-based account lead is your primary contact, available in your timezone. The India engineering team provides extended coverage so work progresses 18+ hours a day.
Every project includes a 30-day post-launch warranty covering any bugs or issues. Beyond that, we offer monthly retainer arrangements for ongoing development, optimisation, and platform management.
Let's Start Your Discovery
Book a free 45-minute discovery call and we’ll map out what your project needs.